Applied Innovation

Hands-on approach to designing the next generation of guest experiences.

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Brand Environments

We specialise in bringing brand DNA to life in physical spaces, from stores and showrooms to pop-ups and hospitality, defining distinctive sensorial and experiential signature for each brand.

Spatial Technology

Not tech for tech’s sake, tech that enhances how people feel and behave in a space. We design connected environments where technology feels natural, invisible, and purposeful.

Rapid Prototyping

Making is at the heart of our process. We prototype early and iteratively, work visually, we test ideas in real contexts with real people, turning assumptions into informed decisions.

lululemon

How can we design a fit and trial experience around the moment you feel the product?

  • From blue-sky thinking to vision, we delivered designs that meet both business objectives and audience needs
  • Drove the evolution of a highly collaborative 8-sprint partnership
  • Delivered a toolbox of innovative touchpoints for lululemon’s entire store fleet

Apple

How can interactive experiences redefine in-store product discovery?

  • Explored industry trends and drew inspiration from real-world behaviours
  • Blended the physical and digital, creating dialogue between spaces and visitors
  • Owned the development of the project, while keeping every phase highly collaborative

RIMOWA

How can digital services enable more engaging in-store experiences?

  • Identified innovative product interactions through hands-on prototyping
  • Applied omnichannel thinking to create value for audiences and the business
  • Visualised concepts to align and engage stakeholders

citizenM

How can we create more value from our technology-enabled rooms?

  • Identified opportunities through context immersion and in-situ bodystorming
  • Validated ideas through qualitative and quantitative research
  • Visualised concepts in mixed media to engage stakeholders

IKEA

How can multisensorial design shape the future of IKEA’s shopping experience?

  • Defined a strategic vision for signature sensorial experiences, distinctly IKEA
  • Identified and evaluated opportunities based on their potential impact
  • Developed, prototyped and tested concepts within 10 weeks to validate customer and business value

Selected partnerships

CLIENT

  • IKEA
  • Apple
  • lululemon
  • citizenM
  • RIMOWA
  • Sony
  • SPACE10
  • Boucheron
  • Cinekid
  • Het Nieuwe Instituut
  • PVH
  • PVH

PROJECT

  • Shaping the Future of Multisensorial Retail
  • NDA
  • Fit and Trial Innovation
  • citizenM Guest Experiences
  • NDA
  • Interactive Content Solutions
  • Future of AR
  • Living Facade for Boucheron Tokyo
  • BODY
  • Interactive Documentary: 51 Sprints
  • Digital Retail Platform
  • Digital Showroom

YEAR

  • 2025
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2020
  • 2019
  • 2016
  • 2016
  • 2013

STATUS

  • Completed
  • Ongoing
  • Completed
  • Completed
  • Completed
  • Completed
  • Completed
  • Completed
  • Completed
  • Completed
  • Completed
  • Completed

LINK

We offer workshops designed to inspire innovative solutions to complex challenges.

Ready to explore opportunities? Get in touch.

Get in touch